The Role of Social (Political) Identity and Mediated “Reality” in Voter Behaviour (Case Study Slovakia)

Abstract

The study examines why voters in Slovakia's corruption-ridden political landscape continue to supportpoliticians with criminal ties, despite extensive media exposure of their misconduct. Drawing from LilianManson's 'Uncivil Agreement: How Politics Became Our Identity', it suggests that emotional bonds andsocial identities often override rational evaluations, with media representation of political figures playinga pivotal role. The analysis focuses on the representation of Slovak Prime Ministers Peter Pellegriniand Igor Matovič during the early COVID-19 pandemic, highlighting how journalistic practices,intensified by a multiplier effect, shape public perceptions and impact democracy in Central and EasternEurope.